Social Media and Packaging – How they Intertwine

Social media has had a larger impact on packaging than we may realize. Social media is an easy way for consumers to share a product visually, often including its packaging. “Forty percent of consumers would share a photo of a product on social media if the packaging is interesting.” Seventy-four percent of people today rely on social media to help them make a buying decision, and forty percent of consumers share a photo of a product on social media if the packaging is interesting. Therefore, the need for packaging to attract by color, logo, typography, sustainability, and innovation is...

Read More