Author: Jeff Truan

A Greater Understanding of Polyester Laminate

Though there are a few different laminating materials that the printing industry commonly uses with clients, polyester generally tends to win over the competition. Also known as (PET), polyester is a thermoplastic film often used for two-sided laminating, making it the more versatile material in the printing industry. It’s the most stable of the base films, which also includes polypropylene and nylon. This laminate film has the most durable surface, offering a higher rigidity with the most build. Essentially, it’s the least breakable film with which to create reliable, laminated finishes. It can run in size anywhere from 1.2,...

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Why Killer Dynamic Packaging is Vital to Product Sales

While consumer spending and retail shopping is not on the outs, the avenue with which people buy is certainly changing. After all, the world of online retail sales is booming, while (sadly) the brick and mortar stores are seeing significant declines. So why is packaging important to these sales? Because there are thousands of products on the market hoping to gain customer attention. Studies have shown that 30 percent of a customer’s decision-making process for buying is based entirely on the product’s packaging, making a brand’s look and feel vital to its success. However, since the majority of retail...

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The Reality of Packaging Theft

With the onset of online retail shopping has emerged a problem that grows larger by the day: package theft. While going to your local mall and doing personal shopping means never leaving your purchases out of your sight, having items shipped to your home while you’re away leaves them unprotected and ripe for the taking. This issue becomes worse during the holiday season, of course, but it can be a year-round struggle, with over 23 million customers affected by packages carried off right at their doorstep. Here are some recent data numbers collected by a survey of over 1,000...

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3 Reasons Why Silver Halide Replacement is Here to Stay

The photo printing world is ever-changing, working to adapt to the latest technology and bring with it new advantages that can make the printing process more efficient than its predecessor. The latest push for improvement – a more suitable silver halide replacement – is making its way across the industry, leading as the top contender to accommodate our increasingly digital world. Ideas for new concept prints started in 2008-2009 between print industry giants, trying to answer the following question: how can we digitally print and make finished photo prints to where the average consumer can’t see or feel the...

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