Beware of the Magic – How Consumers are Easily Deceived

Packaging is something that will always be used. It has become a way for businesses to grow rapidly and expand their influence globally. If packaging is attractive enough, it simply stands out from its many competitors. This attention-grabbing process is critical for successful marketing. Color, typography, shape, style, innovation and sustainability all have a major effect on consumers’ first impressions and their psychological connections. One-third of consumer purchasing decisions are still based on packaging! “Take a fresh look at each brand, and realize that packaging is trying to cast its spell on you.” By better understanding these packaging tricks...

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