Packaging is something that will always be used. It has become a way for businesses to grow rapidly and expand their influence globally. If packaging is attractive enough, it simply stands out from its many competitors.
This attention-grabbing process is critical for successful marketing. Color, typography, shape, style, innovation and sustainability all have a major effect on consumers’ first impressions and their psychological connections. One-third of consumer purchasing decisions are still based on packaging!
“Take a fresh look at each brand, and realize that packaging is trying to cast its spell on you.”
By better understanding these packaging tricks and why companies use them — even to their advantage and our disadvantage — it can help us to make right decisions and not base a purchase solely on the packaging. Understanding is knowing, so the next time you shop, take a fresh look at each brand, and realize that packaging is trying to cast its spell on you. In understanding what manipulates our thinking and by resisting our impulses, we as individuals can make better purchasing decisions.
Such is the magic of packaging. Embrace it. Learn it. Use it. And Love it.