Paper Inspiration – La Mer Packaging
Though we’ve been told for years to “provide your audience with an experience,” it actually happens so infrequently that it comes as a pleasant surprise when a design firm actually does just that. To help Estee Lauder celebrate the release of its La Mer Revitalizing Hydrating Serum, MW Luxury Packaging crafted a packaging experience like no other – a symbolic deep-dive into “the sea” for which it is named. Opening this aqua-hued box reveals a type of flip book filled with watercolor-like pages, the whole piece inspired by children’s pop-up books. Turning each glorious page gives you the feeling...
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