5 Secrets to Creating Irresistible Packaging
Although many companies like to think their products jump out at you when they are on display, that isn’t always exactly the case. Often, consumers are intrigued by the appearance of a package, pick up an item, and if it appears to be as good as it looks, will bring out their credit cards. The importance of a tangible experience isn’t just a theory, science has shown over the last two decades that our behavior is significantly influenced by all of our senses. Approximately 56% of customers visit stores to see and touch products before buying them online, according...
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