Author: PaperSpecs

Although many companies like to think their products jump out at you when they are on display, that isn’t always exactly the case. Often, consumers are intrigued by the appearance of a package, pick up an item, and if it appears to be as good as it looks, will bring out their credit cards. The importance of a tangible experience isn’t just a theory, science has shown over the last two decades that our behavior is significantly influenced by all of our senses. Approximately 56% of customers visit stores to see and touch products before buying them online, according...

Digital printing is making a difference, allowing designers to push the boundaries of what they once thought possible, all while saving money through small print runs. And in the right hands, digital is helping designers make a difference in other ways, too. To raise awareness for struggling mothers overseas, Minneapolis design agency Latitude sent 600 baby blankets to clients they’ve worked with, each in a distinctive, digitally printed mailing box. An additional 300 blankets were polybagged and shipped to clinics in Honduras, Haiti, Mongolia, Nicaragua and Kenya. The project is part of Latitude’s commitment to investing 50% of its...