Month: December 2017

A Greater Understanding of Polyester Laminate

Though there are a few different laminating materials that the printing industry commonly uses with clients, polyester generally tends to win over the competition. Also known as (PET), polyester is a thermoplastic film often used for two-sided laminating, making it the more versatile material in the printing industry. It’s the most stable of the base films, which also includes polypropylene and nylon. This laminate film has the most durable surface, offering a higher rigidity with the most build. Essentially, it’s the least breakable film with which to create reliable, laminated finishes. It can run in size anywhere from 1.2,...

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The Importance of Killer Packaging

  Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product’s packaging. In this video, industry veteran Steve Truan shares his views on the...

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Why Finishing is More Profitable Than Printing

While the printing world understands that the print itself is the money-maker, the finishing touches can be the make-or-break element of a design. Why should we get into finishing? In general, printing is a grossly competitive market. The influx of Internet print companies has turned the power of full-color printing into an easily-grasped commodity that doesn’t present print shops with many avenues for displaying their unique talents. However, the use of finishes can revitalize the creative touch, since so many genuinely new and evocative ideas can now be done in finishing. It opens a whole aura of possibilities, focusing...

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Why Killer Dynamic Packaging is Vital to Product Sales

While consumer spending and retail shopping is not on the outs, the avenue with which people buy is certainly changing. After all, the world of online retail sales is booming, while (sadly) the brick and mortar stores are seeing significant declines. So why is packaging important to these sales? Because there are thousands of products on the market hoping to gain customer attention. Studies have shown that 30 percent of a customer’s decision-making process for buying is based entirely on the product’s packaging, making a brand’s look and feel vital to its success. However, since the majority of retail...

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