Digital printing technology is still often overlooked when it comes to things such as packaging and labels. As this technology improves, forward-thinking designers and marketers understand the unique benefits that digital technology offers and how it can help to set their brands apart and increase sales. Listed here are the top five reasons to use digital printing for your next packaging project:

  1. The ability to print short-run quickly, with little waste
  2. The on-demand aspect is appealing for JIT delivery, and the ability to change an approach on the fly
  3. Using variable data allows better tracking and personal appeal
  4. Appealing to demographic sectors like regions, dialects, sports zones, or ethnicity is extremely attractive to brand owners
  5. The power of personalization, or Box Of One, is fast approaching as consumers demand more