Author: Clayt Lennox

Sleeking™ Technology Significance The technological impact of the new 4-Step Sleeking, and the Over-Printable Foiling, is significant on many fronts.  Based on the original innovation of bonding a special metallic foil or spot coating (gloss, matte, or holographic), 4-Step takes this to a new level. Market significance for equipment: Firstly, this technology removes the most time-consuming and costly portion of the traditional foil-stamping market: dies.  For several centuries, dies have been needed to properly foil-stamp mono-color foil onto a variety of substrates.  They are typically expensive, require outsourcing (except for larger shops), offer little variable-data options, and must be...

Looking back many years to when I first started in graphic design, I recall how  black turned out to be the most perplexing of all the colors. Frankly, this came as a surprise because it seemed to me that it should be the most simple. Just hit the Black button and you have black right? Well it turned out I was quite wrong, and this cost me some money and caused me some embarrassment. I had designed a beautiful luxury mailer for a client which was mostly black + images. The proofs from the printer looked great (done digitally),...