Month: April 2017

Logo Placement on Packaging Really Matters

Logo placement on packaging really matters. In this article, we take a look at some interesting logo positioning facts… First, let’s consider that an established company’s logo is an easily and instantly recognizable symbol that announces who the brand is globally. Emotions connect to a brand logo or icon; they remind the consumer of certain brand-related experiences. Positive experiences lead to long–term relationships between consumer and brand. When it comes to packaging, a dominant and appropriately placed logo is an important design consideration. According to Packaging Digest, research shows that consumers expect to see the logos of more dominant...

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What is Digital Printing? (In 80 Words)

Digital Printing composes each image from a complicated mix of mathematical formulas and numbers. Also known as digitizing, images for digital printing are made from a matrix of dots, or pixels. These images, or dots, are then used to control the deposit of ink or toner, reproducing the data in printed formats. The management of these dots allows for correction and adjustment, to keep images looking the same as the original, through enhancement of certain areas on the printed...

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Achieve Outstanding Effects by Layering Laminate films

In the world of Laminate, layering is the combination of a printable laminate film with a transparent overlaminate film. This technique allows for an array of unique finishes and pleasing designs. Layering can be utilized to create dynamic ‘never seen before’ experiences on folding cartons, printed media, and rigid set-up boxes. Layering holds almost unlimited possibilities for the savvy packaging designer, allowing the combination of metalized, holographic, tactile, and print surfaces. Layering LuxeFilms® laminate films is quickly gaining credibility as a new tool to capture today’s consumer eye! The product video below demonstrates how remarkable the effect can be....

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Using the Duralam Integra Laminator

The Duralam Integra™ is the ultimate desktop laminator for print shops and educational institutions! Designed by a team of ten laminator dealers and service technicians from across North America, this machine is extremely productive. It is easy to load, easy to run and easy to feed. Due to the popularity of the Integra™, and the many requests we receive for operational instructions and support, I have posted this video as a convenient reference point for all Duralam Integra™ users. The video briefly covers the following topics: Loading and Operating the Integra Reloading the Integra Maintenance and Troubleshooting Cleaning the...

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