Month: April 2017

Logo placement on packaging really matters. In this article, we take a look at some interesting logo positioning facts… First, let’s consider that an established company’s logo is an easily and instantly recognizable symbol that announces who the brand is globally. Emotions connect to a brand logo or icon; they remind the consumer of certain brand-related experiences. Positive experiences lead to long–term relationships between consumer and brand. When it comes to packaging, a dominant and appropriately placed logo is an important design consideration. According to Packaging Digest, research shows that consumers expect to see the logos of more dominant...