Print Marketing Remains an Important Part of Business
Though online marketing strategies have taken over most mainstream business concepts, the value of print marketing has yet to truly die off. As of September 2014, the market research company Nielson published a report stating that consumers are still inclined to use printed materials to learn about product information. Over 50% of surveyed shoppers continue to use direct mail and/or newspaper advertising to help them decide what to buy, while email marketing tactics ranged lower at 37% and online retail websites only brought in 27%. The study also concluded that web pages, social media, and money-saving apps were a...
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