Month: August 2017

Print Marketing Remains an Important Part of Business

Though online marketing strategies have taken over most mainstream business concepts, the value of print marketing has yet to truly die off. As of September 2014, the market research company Nielson published a report stating that consumers are still inclined to use printed materials to learn about product information. Over 50% of surveyed shoppers continue to use direct mail and/or newspaper advertising to help them decide what to buy, while email marketing tactics ranged lower at 37% and online retail websites only brought in 27%. The study also concluded that web pages, social media, and money-saving apps were a...

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The Benefits of Using Interchangeable Dies With Modular Binding Machines

Many busy print shops these days require more than the one or two binding styles available in a dual-functioning binding machine. Therefore, what would be a better solution to accommodate a hectic working environment for all of its binding needs? Investing in a modular binding machine. Binding books with simple 3:1 pitch twin-loop wires or plastic spiral coils are easy solutions for binding, yet most basic machines only offer these two possibilities. If your business needs to complete a project using 2:1 pitch twin-loop wires, your current binding machine wouldn’t be able to successfully get the job done. A...

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Debunking Common Myths About Lamination

There are many misconceptions about print lamination amongst consumers who don’t completely understand the process. In an effort to shed light on some of these common claims, we’ve debunked a few myths about lamination and how it works. Myth #1: Laminate is too expensive. Laminate is not expensive when you consider the value you’re adding to the work by giving it a proper coating. Simple ink on paper is a low margin commodity; taking the time and effort to enhance the print with a laminated finish makes it more valuable and, ultimately, gives it a longer lifespan. Myth #2:...

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What’s in a Pitch? Understanding Binding Hole and Pitch Compatibility

Once you understand that the pitch and holes of the binding process work together in a collaborative effort, determining the perfect pitch becomes a far simpler task. Pitch ratios are generally displayed as 2:1, 3:1, 4:1, etc. These ratios can be described as the compatibility of a wire or coil, with the pattern of holes punched into the paper using the binding machine. For example, a 2:1 pitch is the number of holes, 2, paired with the number of inches available in your sheet, 1. In other words, a 2:1 ratio states that the binding machine can punch in...

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Paper Inspiration – ‘The Wild’ Pop-Up

“Fiddle” toys such as the “Fidget Cube” are all the rage right now, apparently – little gadgets with buttons and switches and things that adults noodle around with in meetings, lines, and at bail hearings. I never really understood why I disliked these doohickeys so much until paper engineer/illustrator Simon Arizpe happened to share his own creation with us recently: “The Wild”. Both inventions developed out of successful Kickstarter campaigns – the Fidget Cube’s completed last September, “The Wild’s” last April. And that’s really where the similarities end. The former, after all, is utterly without purpose. And “The Wild”…...

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