While the printing world understands that the print itself is the money-maker, the finishing touches can be the make-or-break element of a design.
Why should we get into finishing? In general, printing is a grossly competitive market. The influx of Internet print companies has turned the power of full-color printing into an easily-grasped commodity that doesn’t present print shops with many avenues for displaying their unique talents.
However, the use of finishes can revitalize the creative touch, since so many genuinely new and evocative ideas can now be done in finishing. It opens a whole aura of possibilities, focusing on various opportunities through printable films, laying down laminate on stock, the text weight, cover, board, etc.
Finally, whether printed digitally or conventionally, one can create a stunning surface with the high-end paper, feel and texture they need to give their product an authentic design. (As an added bonus, this can occur all while saving on material costs for specialty finishing, once the ROI from the gorgeous finished product starts to kick in.)
Anything these days seems possible in finishing, from tactiles like soft-touch, anti-scuff that feels like silk, to the standard gloss, matte, and satin finishes to metallized, holographic, dye-cutting, specialty shapes, folding, gluing; endless artistic effects can be embraced in the finishing room.
So allow your customers the chance to optimize and amplify their products through versatile finishing touches that help them stand apart. These extras that attract the senses will produce the added profit you’re looking for in no time.
