1. In the digital workflow, it is very easy to run spec samples… always run 4-5 extra sheets, and laminate with a premium laminate like Karess, and deliver with the client’s job. This alone will sell a huge amount of upgrades.
2. Any softbound book project is an opportunity to offer Nylon laminate film, designed to lay beautifully flat in humid situations, as it is a breathable film. Run a few samples on your next paper-cover book job, and offer the client an easy upgrade package for your next order.
3. Review all of your clients, and look for any opportunity where more protection is needed, or where security applications exist, or where a tactile or visual film would carry new impact. Share samples with your client and begin to sample using their artwork…this really works!