Why specialty finishing makes so much sense…
1. 83% of all print & packaging today engages only one sense
2. Brand impact increases by 30% if a second sense is engaged
3. That impact increases by 70% if a third sense is engaged
4. More than half of the brain is devoted to sensory experience, and much of that sensory experience focuses on touch (tactile) experience.
5. The internet is full of the unboxing experience, of an Apple iPhone, An Expensive Watch and so much more… Such is the power of print and packaging.