Packaging color is one of the most influential factors affecting how consumers perceive a product thus, affecting buying behavior. Color has been known to form a mood and influence sensory feelings amongst consumers. Every color — primary and secondary — has its own emotional connection, providing the easiest way to attract consumers. As explained by Jenn David Connolly, “Color influences consumers not only on the conscious level, but also on the subconscious level”. WebpageFX marketing specialists stated that “consumers make a subconscious judgment about a product in sixty seconds or less of viewing it, and sixty-two percent to ninety percent of...