A Press Called Indigo
In 1993, Benny Landa introduced a press that started a revolution in print. The E-Print 1000, a digital color printing press, bypassed the printing plate requirement and made it possible to print directly onto paper.
Using ElectroInk, the E-Print (Indigo) applied tiny liquid color particles along with an electric charge to form a thin, smooth layer on paper. By the 1990s, Indigo became a significant alternative to traditional offset presses. Hewlett-Packard, the tech giant, invested $100 million in 2000, buying the remainder for $629 million a year later.