Month: January 2017

Many consumers look for sustainable packaging that uses recycled and or recyclable materials, because if a business cares enough about the environment, it demonstrates that they probably are more passionate about their product and their people. “It demonstrates they probably are more passionate about their product and their people.” Universal Biopack, a manufacturer in Thailand, has made their packaging out of native natural materials – bamboo and cassava. Both are widely grown crops across Thailand and Universal Biopack have helped the environment in a cost-effective way by utilizing the ‘throw-away‘ aspect of these crops in their packaging. The company,...

Digital printing technology is still often overlooked when it comes to things such as packaging and labels. As this technology improves, forward-thinking designers and marketers understand the unique benefits that digital technology offers and how it can help to set their brands apart and increase sales. Listed here are the top five reasons to use digital printing for your next packaging project: The ability to print short-run quickly, with little waste The on-demand aspect is appealing for JIT delivery, and the ability to change an approach on the fly Using variable data allows better tracking and personal appeal Appealing...

Want a new way to market your products to happy customers? Put your products in eco-friendly containers, say consumers. Over 64% of customers recently surveyed stated that packaging should be made of environmentally-friendly materials, with more than 55% arguing that packaging should contain as little plastic as necessary. These days, consumers are aware that cartons can be created through renewable resources, and that they can be recovered more effectively than other materials overall. In further studies, consumers were asked to consider different types of packaging for a product, making their decisions based on creativity, environmental protection capability, the information...