Why Digital for Package Printing? – The Top 5 Reasons

Posted by Clayt Lennox | Jan 18, 2017 | Brand Enhancement, Material Education

Digital printing technology is still often overlooked when it comes to things such as packaging and labels. As this technology improves, forward-thinking designers and marketers understand the unique benefits that digital technology offers and how it can help to set their brands apart and increase sales. Listed here are the top five reasons to use digital printing for your next packaging project:

The ability to print short-run quickly, with little waste
The on-demand aspect is appealing for JIT delivery, and the ability to change an approach on the fly
Using variable data allows better tracking and personal appeal
Appealing to demographic sectors like regions, dialects, sports zones, or ethnicity is extremely attractive to brand owners
The power of personalization, or Box Of One, is fast approaching as consumers demand more

About The Author

Clayt Lennox

As a designer and communication professional, I have been privileged to work with clients from around the globe, and with businesses of all sizes. Through my Winnipeg-based design agency -- np2 -- I will bring your marketing to life. My professional goal is simple: I strive to build beautiful brands that generate results - results that yield success for my clientele.