Email communication may reign supreme as the leading system of correspondence between clients and their customers, but the importance of business cards still holds true. After all, the business card is a more personal way to conduct business, with various design elements available to show your brand’s creative worth.

Here are a few ways in which handing out business cards can still be a smart marketing tactic:

They’re a cost-effective tool. Business cards aren’t highly expensive these days, with printing companies able to offer a few hundred business cards for a surprisingly low price. The design work and overall aesthetic can be conducted by the buyer as well, leaving the resulting product completely in their hands.

They help build a brand. Handing out business cards helps spread the name, slogan, and logo of business, helping to make it a more identifiable image across the intended consumer base.

They make a great first impression. Meeting face to face is a personal gesture between clients and their customers, and handing over an attractive card with reliable contact information can help instill a sense of professionalism to business immediately.

They’re easily mobile for savvy yet simple marketing. Those who travel for business can appreciate the importance of business cards, as handing them out amongst potential clients at conferences, trade shows, etc. can be highly effective.

Conducting business online is important in this day and age, but the continued success of marketing a brand through business cards still makes it a worthwhile endeavor.