Is Packaging Dead In The Amazon Age?
Many industry stalwarts and consumers alike have queried if packaging is dying because of the shift from retail stores to e-commerce. Actually, nothing could be farther from the truth, and packaging is becoming even more critical for brandowners that want to have impact in the new world of B2C. In researching this, three key realities emerge for brands. First, consumer experience is nearly all visual until the product is received, making the first impression of a package and product much more critical than at a crowded shelf. Most decisions on “what” product to buy are made off of reviews,...
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