Month: October 2019

Luxe Films for years has pushed the boundaries on laminates, with a special focus in Packaging (Folding Carton and Rigid) by pursuing Brands, Agencies, and the Printer themselves. Recently, it has come to light that there may be other areas of opportunity within Labels and Pack to leverage these unique products for a completely different finish and consumer experience. Flexible Packaging is in a world of its own, having just really started to offer matte finishes – at a premium to gloss pricing. The issue is that these are typically coupled with dark colored artwork, and when you consider...

Although many companies like to think their products jump out at you when they are on display, that isn’t always exactly the case. Often, consumers are intrigued by the appearance of a package, pick up an item, and if it appears to be as good as it looks, will bring out their credit cards. The importance of a tangible experience isn’t just a theory, science has shown over the last two decades that our behavior is significantly influenced by all of our senses. Approximately 56% of customers visit stores to see and touch products before buying them online, according...