Social media has had a larger impact on packaging than we may realize. Social media is an easy way for consumers to share a product visually, often including its packaging.
“Forty percent of consumers would share a photo of a product on social media if the packaging is interesting.”
Seventy-four percent of people today rely on social media to help them make a buying decision, and forty percent of consumers share a photo of a product on social media if the packaging is interesting. Therefore, the need for packaging to attract by color, logo, typography, sustainability, and innovation is critical. If businesses can capture the sale through attractive packaging, it will potentially be shared with millions of other people through social media – FREE ADVERTISING! For the brand-owner, this emphasizes the importance of capturing a consumer’s attention, then capturing the sale. Once captivated, a happy customer becomes your brand ambassador!