HOW SPECIALTY LABEL FILMS MAKE PACKAGING POP
As store shelves and online shops get more and more crowded, it has never been so important for brands to instantly stand out to consumers. In the label space, striking graphics have traditionally been king with finishes limited to standard gloss and matte. However, brands are increasingly seeking more creative finishes that complement their designs, including tactile labels and more dynamic effects. Converters who stay agile and adopt new finishes can win more business than before while increasing their margins.
SPECIALTY LABEL FILMS AND WET LAMINATION
Historically, the lamination process has been the biggest barrier to entry for label converters looking for more specialty finishes. Self-wound laminates are popular, easy to use, and reliable, but they require a top coating that allows the pressure-sensitive adhesive to release smoothly on the press. This coating interferes with most specialty finishes, leaving converters who use self-wound laminates with only two options. By switching to wet lamination and using unsupported films (films without an adhesive layer), converters open the door to soft-touch labels and a host of other exciting finishes, many of which are compatible with embellishments. To learn more about wet lamination and its many other benefits, take a look at our blog post Nobelus Launches Into the Prime Label Market.
A ROBUST RANGE OF SPECIALTY LABEL FILMS
Nobelus offers a variety of finishes that go beyond gloss and matte to make an instant impression on consumers and brands alike. Each of these finishes gives labels a unique appeal that creates a luxury experience and helps build brand loyalty.
Tactile Labels
Karess® Film – Perfect for soft-touch labels, Karess Film has a luxuriously soft surface that instantly conveys a sense of opulence and richness. Its matte finish gives designs a soft, muted appeal that further enhances the texture.
FineGrit™ Film – Unlike rough-touch coatings, which include loose particles that can be rubbed off, FineGrit Film is entirely resistant to scuffing and scratching. This rugged finish feels like fine sandpaper and adds new dimension to tactile labels.
High-Endurance Labels
ScuffProof® Film – ScuffProof Film is completely resistant to a wide range of wear and tear, including scuffing, scratching, smudging, and burnishing. It features a matte finish and ensures labels stay in pristine condition no matter how much handling they endure.
Holographic Labels
Rainbow Holografik™ Film – This finish makes a label change colors as the viewing angle shifts. Its shining, prismatic pattern has no visible repeats, which means the effect is completely seamless.
Sustainable Labels
EcoElement™ Gloss/Matte Film – Available in gloss or matte, EcoElement Films are made of cellulose for sustainable labels. Because they contain no plastic, these films can be combined with a compostable substrate to make labels that break down naturally in the right conditions.
READY TO EXPLORE SPECIALTY LABLE FILMS?
Feel free to reach out by phone or email to speak with a sales representative and learn more about our label films. If you’d like to get more information about wet lamination, our in-house experts are always eager to explain the process and work hand in hand with your team. If you’d like to order a free sample roll for a trial run, click here.
