Personalize the Package – Make it Fly Off the Shelf!
A trend that has evolved out of the ‘me’ generation of the modern-day world is the desire for personalization. With an outlet of social media being constantly used for self-expression, the self trend has greatly increased. From a commercial perspective, let’s take a look at two personalized ad campaigns that recently rocked the marketing and packaging world – Coca-Cola and Oreo. “Taking personalization to an unprecedented level, the campaign became a runaway success…” Coca-Cola has spent 100 years successfully flaunting its iconic red and white bottles. However, in recent years the firm has seen sales of their sweet drinks...Read More