Month: February 2017

A trend that has evolved out of the ‘me’ generation of the modern-day world is the desire for personalization. With an outlet of social media being constantly used for self-expression, the self trend has greatly increased. From a commercial perspective, let’s take a look at two personalized ad campaigns that recently rocked the marketing and packaging world – Coca-Cola and Oreo. “Taking personalization to an unprecedented level, the campaign became a runaway success…” Coca-Cola has spent 100 years successfully flaunting its iconic red and white bottles. However, in recent years the firm has seen sales of their sweet drinks...

Designers everywhere know that creating an image on a screen is only half the process of creating a suitable business logo or brand label. The printing process needs to be properly handled as well, and this is often where mishaps can occur. Understanding printing techniques is crucial to making the right calls when it comes to a final product, and here we describe some of the more recent printing trends making their way into the hands of industry leaders. Personalizing Digital Products Digital printing isn’t new, but incorporating personal techniques is fast becoming a new way to market brand...