Are you looking for a print finish to create maximum shelf appeal and consumer impact? Think Fresnel lens! Incorporating a Fresnel lens into your package design will create a 3D effect that will give consumers a sense of movement as they are passing by. It is a sure fire way to attract and retain attention.
The remarkable 3D effect is achieved by the incorporation of a series of Fresnel lenses into the paper or board of your packaging. The lens area is then overprinted. The resulting life-like perspective produces the impression of depth that provides the pack with a tactile quality. You can also combine the Fresnel lens with a holographic effect to further increase the shelf appeal.