Why Do Global Brands Laminate Folding Cartons?
Many top brands now use laminates to create eye-grabbing packaging, blending tactile films and new finishing techniques to enthrall the consumer and better protect the finished carton ATTRACT ATTENTION & INCREASE SALES New finishing techniques and film laminates are allowing brands to create stunning tactile and visual effects. Designed to allure at the shelf, marketers are realizing the potential of special effects such as holography, simulated linen, soft-feeling films, Fresnel lens films, metalized surfaces and much more. Savvy companies are also learning that combining multiple effects on one package attracts even more attention. New effects also include engraved films,...
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