SEE HOW SOFT-TOUCH LAMINATION MAKES A DIFFERENCE
Retail shelves are more crowded than ever before, which means print service providers need to offer brands packaging that immediately appeals to consumers. One of the most simple and effective ways to stand out is through unique finishes that add a new dimension to prints and packaging, such as tactility. Soft-touch laminates like Karess® from Nobelus are among the most popular options because they give applications a luxurious rose petal feel that instantly conveys a sense of premium quality. Print service providers can help their customers draw in consumers and increase brand loyalty simply by adding soft touch to their lamination lineup.
SOFT-TOUCH LAMINATION FOR ANY MARKET
Our soft-touch Karess finish is available as a thermal laminate and a print web film, which means it can be used to maintain consistency across a wide range of print media. This concept, called Cross Market Ingenuity (CMI), helps increase brand recall and enhances customer loyalty, setting up print service providers for success when they choose to branch out into new market segments.
General Commercial Print
Whether you use digital or offset ink, Karess thermal laminates are available in a range of material types, making them perfect for most general commercial print applications. Offer brands matte OPP business cards, durable PET brochures, and lay-flat nylon book covers, all with the irresistible richness of Karess soft touch. For embellished applications, Karess is compatible with several post-laminate processes and even comes in printable versions to ensure prints look their best.
Prime Labels and Flexible Packaging
Historically, self-wound laminates have been limited by the inclusion of a pressure-sensitive adhesive. With unsupported Karess Film from Nobelus, label converters can use wet lamination to give their labels a premium soft-touch finish that outclasses the competition.
Flexible packaging converters can find both thermal and adhesive-free soft-touch options in BOPP or PET depending on the type of packaging they are producing. Thermal converters can reverse-print on an adhesive-free Karess soft touch film and combine it with our EcoElement™ PE Thermal Sealants or StrataFlex™ Thermal Pre-Lams to create high-quality flex packs in-house. Karess soft touch is ideal for a wide range of packaging formats, including stand-up pouches, sachets, stick packs, sealed bags, and more.
WANT TO LEARN MORE ABOUT SOFT TOUCH?
Nobelus offers a wide range of soft-touch solutions for any type of print or packaging. Don’t hesitate to reach out to our team to discuss if soft-touch lamination is the right finish for your application. Visit our product page to explore other finishes in our Tactile Collection, including the rugged sandpaper feel of FineGrit™, classy FineLeather™, and elegant FineLinen™. Whether you offer luxury labels, high-end flex pack, or premium commercial prints, our line of specialty films and laminates can help you increase your margins and draw in new brands.
