Steve Truan, Author at Nobelus University

Color – A Key Influencer in a Consumers Perception of a Product

Packaging color is one of the most influential factors affecting how consumers perceive a product...

Posted by Steve Truan | Jun 22, 2018 | Brand Enhancement |

Many industry stalwarts and consumers alike have queried if packaging is dying because of the...

Many top brands now use laminates to create eye-grabbing packaging, blending tactile films and new...

Welcome to the world of Sleeking™! In this short video, you will learn what Sleeking™ is and how...

1. In the digital workflow, it is very easy to run spec samples… always run 4-5 extra...