In this episode, the Film Brothers explain that while a laminate coating can be much more expensive, many customers have found it to be cost-neutral or more cost-effective by using laminate with an 80lb stock rather than a 100lb stock, resulting in savings on the print without compromising strength and durability.
About The Author
Jeff Truan
Major account manager and business development catalyst -- always pushing the limits of impossible! Worked with colleagues to create a complete product line aimed at the packaging world -- LuxeFilms (www.luxe-films.com). Breaking ground and consistent follow-up has always been a major part of my sales career, with my sales increasing since 2006 by ten-fold. Most recently, strategic alignment with major players in the digital printing industry has led to a heavy involvement in new technology of the production of variable data packaging and folding cartons, photobooks, greeting cards, and personalized specialty products.
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